Marketing Consultant in Colchester

Marketing consultancy

I am a freelancer, working as a marketing consultant in Colchester, Essex.  I’m a fast-working and effective senior level marketing strategist,  with a track record of planning, implementing and tracking successful marketing programmes to achieve business growth.

The focus of my marketing consultancy services in Colchester is always commercial: I combine a rigorous approach to forecasting and analysis with my marketing knowledge and creativity.  I can influence stakeholders and lead teams, developing talent and transferring skills to enable continuing progress with your marketing activity.  When organisations and markets demand a new approach, I specialise in business change programmes that deliver quantifiable results.

I can also work in conjunction with a marketing agency in Colchester.  I help to develop a clear marketing strategy which enables companies to get more out of the marketing services that the marketing agency is contracted to deliver.

My marketing experience

I’ve worked as a Marketing Manager in Colchester  for blue chip organisations including Vodafone and Verizon Wireless as well as fast-growing smaller enterprises like WorldRoam and Access Accounting. My experience has mainly been in B2B marketing, however I also have B2C marketing experience as well, while working with American Express.

I apply the rigorous and competitive approach to marketing strategy and planning I learned in these organisations to companies in a variety of industries. Translating knowledge from one sector to another gives me a new perspective on your organisation and helps me propose innovative, effective and measurable campaigns to improve your business results.

Your way of working

I do not work like any other marketing agency in Colchester.  Nor do I work like a high priced marketing consultant.  Through KG Moore Limited, I can bring my corporate experience and market knowledge to any business in a flexible and cost-effective way.

I can work on a contract or interim basis to fill your resource gap, I can deliver project-based assignments or offer marketing consultancy expertise for a fixed number of days or hours remotely or from your own premises. My marketing services are highly adaptable to meet your business requirement and working practices.

Marketing Results we can both be proud of

Working with you, I can help you achieve outstanding business results, just as I have in these recent marketing projects:

• Creating a new marketing proposition key marketing messaging for a new software module for a Colchester organisation and also introducing simple marketing planning principles that the Marketing Manger can implement easily
• Designing and implementing a customer survey for a Colchester based Re-Manufacturing company in order to gain customer insight that could be used to get feedback on customer experience, gauge their Net Promoter score and then use the insight to improve service offerings
• Creating a brand image and introducing branded communication pieces for a Colchester based management company
• Planning, developing and delivering new e-commerce capabilities for a Colchester based mobile phone rental program which came to deliver 50% of the organisation’s revenue against a target of 10%
• Driving change forward through a major restructure and enabling a company division to deliver improved results with 30% fewer staff
• Developing new pricing strategies to increase US product sales by 300% for a telecommunications company
• Increasing lead generation by 10% for a software developer, by improving the skills, motivation and processes used in a team of telesales staff
• Raising the profile of a flagship product through a marketing communications plan which increased press cuttings by 133% and resulted in a sales uplift of 50%