Developing a marketing strategy, one that is aligned with your business objectives is vital for any organisation – it’s not just something that big corporates do. Developing a strategic marketing plan, one that brings together both online and offline marketing, will help you to focus your resources and budget on on marketing activity that will enable you to achieve your business objectives faster.
Integrating online and offline marketing is the key to making your efforts pay off — but it can also be a challenge. The right mix of traditional media and online media can help you communicate your messages, and spread them exponentially. Most importantly, alignment of your online and offline marketing will ensure you are communicating a consistent brand message.
Introducing a strategic approach to marketing involves adopting a systematic approach. This helps you to identify customer needs and product development requirements, target prospective buyers, implement an effective marketing mix, gain clarity on performance and achieve results.
Developing a Marketing Strategy
The more time spent at the beginning of the strategic marketing planning process, the stronger and more effective your marketing activity. Devising a marketing strategy involves:
- Clarifying your business goals
- Conducting a marketing audit
- Conducting marketing research and opportunity analysis
- Product management
- Brand Management
- Customer Management
- Determining the best marketing tactics
- Creating a content marketing strategy
- Alignment of your online marketing strategy with traditional marketing tactics
- Marketing planning and budgeting
- Introducing effective controls and measures and monitoring performance
Successful Implementation of a Marketing Strategy
Developing a marketing strategy is often easier then implementing one. Communication is critical and well as effective resource allocation.
When an organisation is clear about its objectives, its employees too will be more certain as to the company’s direction and the part they play in achieving organisational goals. Communicating the marketing strategy efefectively within your organisation, in order to gain engagement, is essential for successful implementation.
It is also critical to align your marketing strategy with operations. A plan is no good if it cannot be executed. Resources must be allocated -business and task owners clearly identified and what is promised to customers is delivered.
KG Moore offers Marketing Strategy and Planning services as well as strategic marking management services. Contact KG Moore on 07900 136598 or email email@example.com to get your marketing strategy in place.
Strategy and Planning Services for Organosations in Colchester, Essex and Suffolk
KG Moore offers marketing Strategy and Planning services to organisations based in Colchester as well as in wider Essex and Suffolk.
With 15 years of marketing experience and a track record of successful marketing strategy and planning and execution, KG Moore can make a positive impact on your marketing activities. My experience working at Vodafone helped me to get a solid understanding of why in the past, many marketing plans that I developed failed to deliver the results that I needed. Working within a larger organisation, with a project manager and other resources, demonstrated all that was necessary to achieve success. It is often easier to develop a marketing strategy or a marketing plan then it is to execute one.