Online Marketing Strategy
We’ll help you create a clear online marketing strategy that will give you focus, drive more of the right traffic to your website and help you achieve your business objectives – whatever they may be – brand awareness, lead generation or sales.
Creating an online marketing strategy follows much the same process as creating any marketing strategy:
- Objective setting – setting SMART objectives and KPI’s
- Conducting a marketing audit to access internal and external factors that can impact your performance
- Defining your tactics and marketing mix – the 7P’s in an online context. Place has great implications online. Will your online be used as a communications channel? a distribution channel for intermediaries? a direct sales channel to end users? or a combination of the above?
- Brand management
- Setting up measures for performance measurement against your KPI’s
In order to achieve the best results from your online marketing activity, there are 3 components of a comprehensive online marketing strategy:
- Keyword Strategy
- Social Media Strategy
- Content Marketing Strategy
KG Moore offers Marketing Strategy and Planning services as well as strategic marking management services. Contact KG Moore on 07900 136598 or email info@kgmoore.co.uk for support with your online marketing strategy.
