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Forward Thinking Marketing

Helping clients achieve their growth objectives with insight and data driven, strategic marketing.
About Us

SMART MARKETERS STRATEGIC THINKING

DISCOVER WHAT WE CAN ACHIEVE FOR YOU

CHOOSE A STRATEGIC MARKETING AGENCY

CHOOSE A STRATEGIC MARKETING AGENCY

We are a strategic marketing agency helping each of our clients achieve their growth objectives with data-driven, strategic marketing.  Discover how we can become your extended strategic marketing team.

MARKETING STRATEGY

Start with strategy to define your core competencies and form a basis for creating sustainable competitive advantage.
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MARKETING PLANNING

Gain focus and improve results with a strategic multi-channel marketing plan that delivers results.
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CONTENT MARKETING

Our integrated, multi-channel content marketing engages across offline, digital PR, social, email, and search.
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MARKETING AUTOMATION

Be smart. Use marketing automation for a measurable increase in revenue results that drive business growth.
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MARKETING AUDIT

Kick start your marketing by putting your marketing practices to the test. Identify opportunities and leakages.
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BUYER PERSONAS

Know why customers choose you and why they don’t – the foundation of strategic marketing.
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OPPORTUNITY ANALYSIS

Gain an understanding of the forces that impact your new product or service before you launch.
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CONTROLS

Put controls in place to manage, measure and monitor. Use data to make smarter strategic marketing decisions.
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BE STRATEGIC

Leverage our strategic marketing resources whenever you need marketing support. Whether it’s every month or just for a special project, we can help make marketing deliver greater results.
TALK TO US
I don’t listen to what anyone tries to tell me about my business, except for Kim. I really value what she has to say. I enjoy the “cerebral” time I spend with her. This year’s bookings are outperforming last year’s. That says it all. Dave Kitt

Owner, KittCrew Camps

KG Moore is like our own, full-time marketing department. Kim and her team bring instant marketing experience that’s relevant to Hostcomm so that we don’t have to hire a team of three or four people. It takes the pressure away from me and achieves results for the business. Chris Key

Managing Director, Hostcomm

Kim quickly grasped the essence of our proposition and the areas where our marketing needed further development. She has a great background in B2B channel development and the experience she brought significantly enhanced our own efforts.
Andrew Perillo

Director, MyRuby

How To Turn Customer Insight Into Growth

How To Turn Customer Insight Into Growth

by | Dec 5, 2018

Knowing who buys your product, the demographic they fit in and their purchasing habits is important but, vitally important is knowing why they buy your product. This is because, after all, the product is tailored to fit the needs of the customer, rather than...

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Why Buyer Personas are important

Why Buyer Personas are important

by | Nov 14, 2018

Every marketer has heard of the concept of buyer personas. The challenge tends not to be understanding what they are, but why buyer personas are important, how to use them and whether or not they actually work. Are they worth the time and investment?   The answer -...

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4 Reasons to Review your Marketing Segmentation

4 Reasons to Review your Marketing Segmentation

by | Sep 7, 2018

Marketing Segmentation has changed. What used to be a simple task of filtering your database by a standard set of criteria has evolved. Smart marketers now use technology coupled with data to target their audience. Why? To target based on needs, behaviour and...

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OUR LATEST WORK

MyRuby | Marketing Plan

MyRuby | Marketing Plan

18th July 2014
MyRuby | Website Development

MyRuby | Website Development

18th July 2014
MyRuby | Customer Insight

MyRuby | Customer Insight

18th July 2014
Loop Voice & Data |Brand Development

Loop Voice & Data |Brand Development

18th July 2014
Loop Voice & Data |Content production planning

Loop Voice & Data |Content production planning

18th July 2014
Hostcomm |Adwords Management

Hostcomm |Adwords Management

18th July 2014
Belhus Properties |Marketing Planning

Belhus Properties |Marketing Planning

2nd April 2013
KitCrew Camps |Marketing & Brand Strategy

KitCrew Camps |Marketing & Brand Strategy

11th December 2012

TELL US YOUR MARKETING CHALLENGE

TELL US YOUR MARKETING CHALLENGE

Marketing today is challenging. Search, social, digital and mobile are moving the goal posts daily. Plus with evolving marketing technology, skills shortages and lack of experience, it’s tough to keep up. Tell us about your marketing challenges and your business goals and let’s see how we can help.
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