As the COVID-19 outbreak unfolds across the world, stories of overwhelming support and innovation continue to be found in our own local communities. Groups on Facebook have taken on the task of coordinating responses and support to people in need. Individuals and businesses are rising to the challenge.
We do not just toss coins in a bucket to those in need. We are all in need and we are giving much more, doing whatever it takes to pull together to deliver help and innovative solutions. This is what COMMUNITY looks like. It’s a place where human stuff matters. The importance of community has touched us all in one way or another. We’ve seen a glimpse of what our work and life could be like if we choose to value people, health and the environment more. In my home town of Colchester Essex, community spirit is on a high.
What would life be like if we all endeavour to continue to build and sustain the community spirit that has come to life during the COVID-19 pandemic?
How can your business continue its corporate social responsibility efforts? If we all do a little more, our combined actions can go a long way to make the world a better place. Corporate social responsibility (CSR) can deliver a positive impact on society as well as businesses’ bottom lines.
Here are 3 reasons why corporate social action is smart:
1. Corporate Social action builds brand trust
There’s no better way to connect with people and build trust than doing something good in your own community.
2. Millennials Want more Corporate Social Responsibility
Millennials believe companies should be invested in improving society and look for solutions that will assist in those improvements. After COVID-19 it won’t be just the millennials choosing brands who do good.
3. it’s Real
Up until the COVOD-19 crisis, CSR was a bit abstract for most companies. It was hard to imagine how you could make the world a better place. Now, it’s real. We can all see examples in our own communities.
Stories inspire action. How is your company being more socially responsible? The more stories we share, the more our actions become the new normal, encouraging other companies to do the same. Bring your corporate social responsibility pages to life. Turn them into corporate social sustainability actions and share the stories that unfold. Embrace the opportunity now while people are more receptive to change. Use your resources to make a positive impact and make the world a better place. You can drive positive social change, all while improving the business bottom line.
KG Moore is a Colchester based marketing agency that helps purpose-led brands who want to make the world a better place. We help organisations share their stories in a way that increases brand value.