Content Marketing Archives

10 Tips For Writing An Effective Case Study

12th December 2018

Content Marketing, Marketing Planning, Marketing Tips

Case studies are an effective part of a company’s marketing portfolio. They showcase your company’s ability to solve problems, deliver your product or service and build relationships with customers –…

How any business can get started with video marketing in 5 easy steps

Video is a media format that is growing in importance, adopted by business as a regular communication channel. In the social media age, a wide angle shot or timelapse can…

Infographic: 3 ways to move a customer through your sales pipeline

21st February 2017

Kim Moore

Content Marketing, Marketing Automation, Marketing Tips

How your customers move through your sales pipeline is out of your control. But don’t assume you can’t shape and guide that customer journey. You can and you should. Your…

COmms dealer marketing PR agency of the year

Comms Dealer Awards Finalist

5th May 2016

Kim Moore

Content Marketing, Marketing Strategy

We are pleased and excited to announce that KG Moore has been shortlisted as a finalist in the category Marketing/PR Agency of the year for this year’s Comms Dealer awards. The…

Jargon terms and why they’re bad for business

3rd May 2016

Kim Moore

Content Marketing, Marketing Tips

buzzwords, content marketing, corporate jargon, marketing speak

Most of us have seen sentences like this, “We need to drive sales of customer solutions through an integrated, personalised approach to strategic management policies,” and had no idea what…

Four marketing tips to help SMEs grow in 2016

30th November 2015

Kim Moore

Content Marketing, Marketing Planning, Marketing Strategy, Marketing Tips

It is no doubt that SME’s may find it challenging to drive lead generation and attract new customers. Powerful marketing requires making a personal connection and understanding buyer needs and…

Does grammar matter?

5th March 2015

Kim Moore

Content Marketing, Marketing Tips

B2B copywriter, content marketing, Content writing, copywriting

Attention content marketers. Think you’re good at grammar? Read on to spot the 7 common grammar, punctuation or spelling mistakes in this article. If you think grammar in marketing is not important, then here’s why you’re wrong.

4 Tips for planning content for your blog editorial calendar

2nd March 2015

Kim Moore

Content Marketing, Marketing Planning

buyer personas, content, content marketing, customer insight

Without a plan, your blog editorial calendar will lack entries. Your content will lack likes and shares. And your content marketing will fail.

The ultimate way to create valuable content

23rd January 2015

Kim Moore

Content Marketing, Marketing Tactics, Marketing Tips

copywriting

Content generation might seem pretty straightforward. Give a copywriter a quick brief and ask them to write an article. Alternatively, you could choose from a variety of pre-written articles available…

Inbound vs Outbound Marketing

13th October 2011

Kim Moore

Content Marketing, Marketing Strategy

Which is more effective for lead generation, Outbound or Inbound marketing? I think you need both. You have to get the message OUT to draw people IN.

In-house or outsourced marketing?

10 Tips For Writing An Effective Case Study

Infographic: 3 ways to move a customer through your sales pipeline

Comms Dealer Awards Finalist

Jargon terms and why they’re bad for business

Four marketing tips to help SMEs grow in 2016

Does grammar matter?

4 Tips for planning content for your blog editorial calendar

The ultimate way to create valuable content

Inbound vs Outbound Marketing

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