Blog posts about customer and marketing insight.
What One Industry Does Better Than Anyone Else (And Why You Should Do It Too)
I was researching my planned blog post about the best B2B product launches of 2018 when I came across something…
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How To Turn Customer Insight Into Growth
Knowing who buys your product, the demographic they fit in and their purchasing habits is important but, vitally important is…
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Why Buyer Personas are important
Every marketer has heard of the concept of buyer personas. The challenge tends not to be understanding what they are,…
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5 reasons why marketers need to get out from behind their desks
When was the last time you sat with a customer and discussed their needs and goals, gaining customer insight? I don’t…
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Are you giving your competitors an edge?
More organisations are benefiting from data-driven decision making. Companies of all sizes are investing in a better understanding of their…
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How to make your customer survey more effective
Quite often I see companies create and push out customer surveys, clearly with the best intentions. But had they taken…
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