How your customers move through your sales pipeline is out of your control. But don’t assume you can’t shape and guide that customer journey. You can and you should. Your…Read More
Data management in CRM systems is playing an increasingly significant role within marketing and communications as marketing automation becomes increasingly prevalent. By having a clear process for managing your data…Read More
Workflow is central to marketing automation, one of the most powerful tools that today’s modern marketers can leverage. That’s because it’s workflow that enables effective one to one, personalised communications.