I was researching my planned blog post about the best B2B product launches of 2018 when I came across something extremely interesting: When you google “best product launches of 2018”,…Read More
When was the last time you sat with a customer and discussed their needs and goals, gaining customer insight? I don’t mean just conducting research and surveys. While surveys are good,…Read More
Workflow is central to marketing automation, one of the most powerful tools that today’s modern marketers can leverage. That’s because it’s workflow that enables effective one to one, personalised communications.