Countdown to GDPR
Whilst the annual festive bombardment has already begun, marketing professionals are facing a different type of countdown. The countdown to new…
Read MoreWorkflow is central to marketing automation, one of the most powerful tools that today’s modern marketers can leverage. That’s because it’s workflow that enables effective one to one, personalised communications.
Next week on 21st April will see the release of the Google mobile-friendly update. As always, no one knows exactly what impact this algorithm update will have, but one thing is certain, mobile-friendly can not be ignored.
Ask any marketer what percentage of their marketing budget is for loyalty marketing – and the answer may surprise you.