Countdown to GDPR
Whilst the annual festive bombardment has already begun, marketing professionals are facing a different type of countdown. The countdown to new…
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7 ways marketers learn from failures and achieve greater results
Smart marketers learn from failures and dig deeper to build on mistakes. Very few marketing campaigns achieve desired success rates…
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Comms Dealer Awards Finalist
We are pleased and excited to announce that KG Moore has been shortlisted as a finalist in the category Marketing/PR…
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Four marketing tips to help SMEs grow in 2016
It is no doubt that SME’s may find it challenging to drive lead generation and attract new customers. Powerful marketing…
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Why marketers need workflow and marketing automation
Workflow is central to marketing automation, one of the most powerful tools that today’s modern marketers can leverage. That’s because it’s workflow that enables effective one to one, personalised communications.
Ready for the Google mobile-friendly update?
Next week on 21st April will see the release of the Google mobile-friendly update. As always, no one knows exactly what impact this algorithm update will have, but one thing is certain, mobile-friendly can not be ignored.
4 tips for your Customer Retention Strategy
Ask any marketer what percentage of their marketing budget is for loyalty marketing – and the answer may surprise you.
Marketing Technology Landscape January 2015
How does the changing marketing technology landscape make you feel? There’s a lot of marketing technology out there. Does it send…
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B2B marketing challenges for 2015
Now’s the time to think about the improvements we can make this year to gain greater results from our marketing…
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6 Reasons Why Your Business Needs a Fresh Pair of Eyes
Recall your school days. Why after countless checking of your essays, do many still opt to get someone else to…
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10 basic mistakes I made using social media
The purpose of being on social media is to be social. Right? You would assume this was the case but…
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Are assumptions impacting your business performance
When in strategic planning mode, decisions are made, sometimes too quickly for the sake of keeping momentum up. Assumptions impact decisions…
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