Brands that make an emotional connection with their customers, successfully, are stronger, more memorable brands. Emotion tends to dictate our response – they charge us, moving us away or towards something.
Marketing Strategy
Learn something about Social Media Strategy from Waitrose
Earlier this week, on Monday (17th September), Waitrose sent a Tweet asking for people to finish the sentence “I shop…
Read MoreBack to Marketing
The changing weather has us taking notice that autumn is approaching. The summer is behind us and it is back…
Read More10 Common Traits of Companies With Successful Marketing Planning
It’s the combination of smart marketing strategy, marketing planning and successful execution that is the key to a great marketing planning process. Yes, a process.
Increase the open rate for your customer newsletter
Customer newsletter can be a powerful way to increase sales and keep customers. There are a number of factors to look at when examining how to improve the open rate for your customer newsletter.
Freelance Marketing Services in Colchester
My focus will be offering marketing services for businesses based in Colchester, Chelmsford, Ipswich and Essex. If you need any help with your marketing planning and strategy, or just a fresh perspective and a bit of advice, call me ,Kim Moore on 07900136598. And of course, follow me on Twitter and LinkedIn.
Inbound vs Outbound Marketing
Which is more effective for lead generation, Outbound or Inbound marketing? I think you need both. You have to get the message OUT to draw people IN.
A Thank You to Steve Jobs
Tonight my children (5 and 9) and I chatted about “Who was Steve Jobs?” They knew him as the man…
Read MoreAdding YouTube videos to a WordPress Website
There are many reasons why adding video to a website is a good thing to do. Every marketing plan should…
Read MoreDo you have marketing insight to share?
I am looking for interesting and informative articles to post on this blog. Do you have any insight that you…
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