Marketing StrategySales & Marketing AlignmentB2B Chatbots: How To Create Engaging B2B Customer Experiences Through Chat2nd December 2019Kim MooreCustomer experience matters in the B2C industry, but not in the same way that it matters for B2B businesses. When…Read More
Sales & Marketing AlignmentOvercoming Egos- Five Things Which Could Be blocking revenue generation11th November 2019Charlotte WickensWhen sales and marketing alignment is the approach adopted by a business fewer leads go cold, leads take less time…Read More
Content MarketingSales & Marketing AlignmentInfographic: 3 ways to move a customer through your sales pipeline21st February 2017Kim MooreHow your customers move through your sales pipeline is out of your control. But don’t assume you can’t shape and…Read More
Marketing ManagementSales & Marketing AlignmentThe Importance of good data management in your CRM system12th November 2015Kim MooreData management in CRM systems is playing an increasingly significant role within marketing and communications as marketing automation becomes increasingly…Read More