Marketing PlanningMarketing Strategy

Colchester based MyRuby selects KG Moore for strategic marketing management

We are really pleased to announce that MyRuby – a Colchester based company that offers outsourced, live answering and telephone receptionist services to businesses – has appointed us as their strategic marketing management agency.

KG Moore was appointed after a selection process that included other Colchester based marketing agencies. Our strategic marketing management services proposal delivered a strategic, all-encompassing approach, which MyRuby was looking for. It addressed specific marketing needs and examined critical factors. The proposal delivers a strategic marketing plan that will support the company’s growth objectives for its telephone answering services in the SME sector. We’ll work hard to build MyRuby brand awareness and position its service in a highly competitive marketplace.

Outsourced answering services and telephone receptionist services are a relatively new concept in the UK. Businesses use these services as cost-effective alternatives to in-house receptionists or to support receptionists with large call volumes. The services ensure customer calls are always answered by a helpful professional, enabling other employees to focus on their work.

I’m excited to have secured the marketing management contract with MyRuby. The marketing strategy we devise will build awareness and understanding of the MyRuby virtual receptionists and telephone answering services and the great benefits they offer. The market that they operate in is extremely competitive and filled with substandard services, when compared to the MyRuby service. It will be a great experience to work with a company that offers such cutting-edge services and technology. Andrew Perillo and Natalie Perillo are both incredibly focussed and business process driven.  They place their customers at the heart of what they do – a great fit with KG Moore. Plus, their team of Rubys and the Ruby Charter is something special. I’m so happy to be a part of it.

MyRuby is based in Colchester, Essex and offers its telephone answering services to companies across the UK.

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