Marketing Strategy

Countdown to GDPR

Whilst the annual festive bombardment has already begun, marketing
professionals are facing a different type of countdown. The countdown to new data protection
regulations.  GDPR.

The General Data Protection Regulation (GDPR) will apply in the UK from 25th May 2018. This is the most significant
piece of European data protection regulation in 20 years. It replaces the 1995 Data Protection Directive. We
know that preparing for this change is a priority for many of our customers, and it is definitely a priority for us
too. What will this mean for your organisation and how can you prepare?

Firstly, don’t panic!

The main concepts and principles of the GDPR are the same as those in the current
Data Protection Act.  If you are complying properly with the current law, then you already have a good
starting point to build from. Potential fines for non-compliance with the GDPR will be up to 4% of a company’s
annual turnover. 

Secondly, embrace the positive! The GDPR will ensure that good data practices are
implemented across Europe and this can only be a good development for both individuals and companies.

The Information Commissioner’s Office has prepared a useful document listing steps
that your organisation should be following to ensure that you are ready for the new regulations.

This checklist highlights 12 steps you can take now to prepare for the General Data
Protection Regulation(GDPR) which will apply from 25 May 2018.

You can download it using this link: 

Preparing for the General Data Protection Regulation (GDPR) 12 steps to take

But surely the GDPR won’t affect us after Brexit?

This is European regulation that UK companies will have to comply with as the GDPR
affects anyone holding data on European citizens, even if the company is not in Europe. The government will be
bringing the GDPR into UK law, which will help UK businesses post-Brexit . Questions do still remain as to what
this will mean in practice, but companies in the UK will have to comply.


There is always uncertainty surrounding new regulation. At KG Moore, we will be
working with our clients to help them prepare for the new GDPR. We will also be publishing updates as we get
closer to May 2018. The next update will most likely be about Article 29, which will provide detail on profiling
and automated decision making, should be published this month.

There will be those marketers who feel “Ah! We do B2B marketing so this doesn’t apply.” That’s no excuse for not
being on top of changing data protection regulations – and reconsidering good practice for a clean,
healthy opt-in marketing database.

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keep informed.


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