STRATEGY TOOLSBuilding a winning marketing strategy requires following a strategy development process.
Building a winning marketing strategy requires following a strategy development process. We draw on a number of well known strategy tools to help us with our strategy project work
Depending on your organisational goals – analysing your market, looking for market opportunities or building competitive advantage – there is a strategy tool that is appropriate.
We utilise a number of essential strategy tools to guide our clients through the strategy development process. Refer to our FAQ’s page for a explanation of each strategy tool. You can also find some of the tools featured on our blog.
- SWOT Analysis
- PEST Analysis
- Porter’s Five Forces
- Porter’s Generic Strategies
- The Ansoff Matrix
- The Boston Matrix
- The GE-McKinsey Matrix
If your interested in learning more, follow us on Twitter and Like us on Facebook. You can also read of one of our favourite strategy books – Key Strategy tools: 80+ strategy tools for every manager to build a winning strategy.