Tell your story differently to attract your audience. Inform and entertain, making your brand stand out above the noise – all while building your own audience.
Content marketing has become an increasingly important part of a successful and strategic marketing mix. Marketers today need to become publishers, enabling them to build their brand awareness and making their brand a preferred choice. They need to attract and retain customers at a lower cost than expensive advertising tactics.
Achieving success with content marketing requires careful thought, planning, project management, creativity and an understanding of the importance of buyer personas and lifecycle marketing.
PLAN BEFORE YOU WRITE
Ever wonder what you should be writing about? Staring at your blog trying to figure out what to do next? When you have a plan, it’s much easier to keep your editorial calendar full of content ideas. And not just any content – content that supports your growth objectives.
CONTENT MARKETING PLAN
Any investment in content requires careful thought and a plan. A content marketing strategy plays an important part in an organisation’s commercial success online. Plan carefully to ensure Google ranks your content high and your target audience can find it.
What do your prospects or customers really want to hear? What will make them buy from you and not your competitor? We can help you gain this insight through developing your Buyer Personas. A Buyer Persona is the foundation of all strategic content marketing.
Do you have knowledge and processes that set you miles ahead of your competitors? Establishing your organisation as a thought leader requires consistency, effort and diligence. It’s not something that can be achieved just with clever spin.
THREE SIMPLE STEPS FOR SUCCESSFUL CONTENT MARKETING
These steps are simple, but not easy. It requires a continual effort and a change in culture to get everyone onboard with why content marketing works. One blogger working in a silo will result in an organisation questioning the investment in a blog. Follow 3 steps to get everyone onboard and contributing to the success of your content marketing which with strengthen you brand and pull in new business.
PRODUCTION PLANNING WORKSHOP
Content takes time and the time required is rarely estimated properly. We can run a content marketing workshop to brainstorm with your key stakeholders. We’ll draw on their knowledge and fill a content editorial calendar with an amazing content mix.
Now you can start writing. Our copywriting services will convey your message with eloquence, knowledge and persuasion. But what sets our writing apart is where we start. It all begins with the brief and understanding of your buyer personas and lifecycle marketing.
Once you’re ready to publish your content, you need to know where to put it and how to promote it for maximum exposure. People consume content in different places online and via social media. We’ll help you identify where, and push it out, again and again, leveraging influencers everywhere possible.