ATTRACT PROSPECTSRetain profitable customers
Tell your story differently to attract your audience. Inform and entertain, making your brand stand out above the noise – all while building your own audience.
Content marketing has become an increasingly important part of a successful and strategic marketing mix. Marketers today need to become publishers, enabling them to build their brand awareness and making their brand a preferred choice. They need to attract and retain customers at a lower cost than expensive advertising tactics.
Achieving success with content marketing requires careful thought, planning, project management, creativity and an understanding of the importance of buyer personas and lifecycle marketing.
- Trust brands providing useful information without selling 71%
- Trust companies that guide them towards decisions 85%
- Trust companies who provide information & support 62%
- Trust companies that use ads and sponsored content 85%
PLAN BEFORE YOU WRITE
Ever wonder what you should be writing about? Staring at your blog trying to figure out what to do next? When you have a plan, it’s much easier to keep your editorial calendar full of content ideas. And not just any content – content that supports your growth objectives.
CONTENT MARKETING PLANAny investment in content requires careful thought and a plan. A content marketing strategy plays an important part in an organisation’s commercial success online. Plan carefully to ensure Google ranks your content high and your target audience can find it.
BUYER PERSONASWhat do your prospects or customers really want to hear? What will make them buy from you and not your competitor? We can help you gain this insight through developing your Buyer Personas. A Buyer Persona is the foundation of all strategic content marketing.
THOUGHT LEADERSHIPDo you have knowledge and processes that set you miles ahead of your competitors? Establishing your organisation as a thought leader requires consistency, effort and diligence. It’s not something that can be achieved just with clever spin.
THREE SIMPLE STEPS FOR SUCCESSFUL CONTENT MARKETING
These steps are simple, but not easy. It requires a continual effort and a change in culture to get everyone onboard with why content marketing works. One blogger working in a silo will result in an organisation questioning the investment in a blog. Follow 3 steps to get everyone onboard and contributing to the success of your content marketing which with strengthen you brand and pull in new business.