Do you sometimes feel that you know what you need to say, but struggle to get the message across? It can be tricky to convey the right tone or to communicate a story that evokes emotion. Or perhaps its a set of instructions that are needed to reduce phone calls to your support team.
Our copywriting services will convey your message clearly, with knowledge, understanding or persuasion – whatever is needed to achieve the purpose of the communication piece. We’ll make sure it is filled with value, so people understand it. Maybe it is a piece that you’ll want shared on social media. Or perhaps it is important for Google to find it and rank it. Whatever the purpose, we’ll achieve it.
But what sets our writing apart is where we start. It all begins with the brief.
A piece of content is only as strong as the brief, but most briefs fail to hit the mark. Everything we write is based on the brief that we develop, taking time and pressure off you to get it right. Through a period of discovery, we’ll gain an understanding of your business, your goals, your industry, your customers and your buyer personas. So when you need something written, we’ll know how to gather the information needed and fill the gaps in the brief. The end result will be a message with impact.
We work to build long-lasting relationships with our clients, becoming an extension of their marketing department. This way, as our knowledge of your business grows, so does the effectiveness of our writing. Preferably, we’d like to start with a content plan, making sure every piece of writing is contributing to your organisational goals.
CONTENT AND SEO
When writing content for publishing online, we always write with search engine optimisation (SEO) in mind. We’ll make sure that our writing is based on an understanding of how people search for what you have to offer. We’ll use keyword themes to help your content get found and improve rankings. We don’t just rely on our copywriters to do this bit. Every piece of content is reviewed by a search engine marketer who advises on how to improve the piece for improved visibility in the search engines. We’ll also write your meta titles and meta descriptions. And if you need help with posting your content, we can do this too. All of this is possible because we work as a team of marketers, not just copywriters working in silos.
ONLY GREAT COPYWRITERS
We’ve created a great team of copywriters across a diverse range of backgrounds. This means we can offer industry expertise in B2B marketing environments with our strengths in technology, telecoms, professional services, automotive and manufacturing.