KNOW WHAT YOUR BUYER IS THINKING

Use a buyer persona to persuade buyers to choose your products and services.

BUYER PERSONA DEVELOPMENT

The buyer persona is the foundation of strategic marketing. It will help you paint a picture of your audience – their challenges, their needs, their buying decision-making processes, what makes them successful in their role and the kind of content they like to consume. Once you understand them, you’ll never second guess the marketing decisions you make.

There’s nothing more important than understanding why someone chooses to buy your product or service, or why they’ve chosen your competitor’s instead. Get clarity on buyer values, and never second guess the marketing decisions you make using a buyer persona.

We help you learn the truth — what buyers really think and how they behave when they consider your products or services or why they purchase from someone else.  Take the guesswork out of marketing and sales enablement decisions. Act with complete confidence with your marketing.

BUYER PERSONA DEVELOPMENT PROCESS

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Stage One: Discovery

In this stage, we talk to your audience, prospects, customers and lost customers, getting them to reveal things that you’ve never discussed before, using the 5 rings of buyer insight interview method.

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Stage Two: Presentation

We analyse each participant’s answers to deliver a detailed and personalised persona report filled with insight enabling you to strengthen your propositions, your communications as well as your services and customer support.

5 RINGS OF BUYER INSIGHT

How well do you think you already know your buyers? We can help you develop a buyer persona using the 5 Rings of Buyer Insight, a proven method from the Buyer Persona Institute. Our marketers have undergone training and completed the Buyer Persona Institute Masterclasses.

PRIORITY INITIATIVES

Reveals why some buyers make your solutions a priority while others choose not to take action.

SUCCESS FACTORS

Reveals what buyers expect to change after implementing your solution.

PERCEIVED BARRIERS

Reveals why some buyers wouldn’t perceive your solutions as their best option.

BUYERS JOURNEY

Reveals which buyers are involved in the decision and what resources they trust to guide their decisions.

DECISION CRITERIA

Reveals what criteria buyers use to evaluate solution options and make a purchasing decision, and why.

INFLUENCE BUYER DECISIONS

Take the guesswork out of your marketing and sales enablement decisions.

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