BUYER PERSONA DEVELOPMENT
The buyer persona is the foundation of strategic marketing. It will help you paint a picture of your audience – their challenges, their needs, their buying decision-making processes, what makes them successful in their role and the kind of content they like to consume. Once you understand them, you’ll never second guess the marketing decisions you make.
There’s nothing more important than understanding why someone chooses to buy your product or service, or why they’ve chosen your competitor’s instead. Get clarity on buyer values, and never second guess the marketing decisions you make using a buyer persona.
We help you learn the truth — what buyers really think and how they behave when they consider your products or services or why they purchase from someone else. Take the guesswork out of marketing and sales enablement decisions. Act with complete confidence with your marketing.
BUYER PERSONA DEVELOPMENT PROCESS
5 RINGS OF BUYER INSIGHT
How well do you think you already know your buyers? We can help you develop a buyer persona using the 5 Rings of Buyer Insight, a proven method from the Buyer Persona Institute. Our marketers have undergone training and completed the Buyer Persona Institute Masterclasses.
Reveals why some buyers make your solutions a priority while others choose not to take action.
Reveals what buyers expect to change after implementing your solution.
Reveals why some buyers wouldn’t perceive your solutions as their best option.
Reveals which buyers are involved in the decision and what resources they trust to guide their decisions.
Reveals what criteria buyers use to evaluate solution options and make a purchasing decision, and why.