Capture more leads, nurture them, keeping them in your sales funnel, shorten the sales cycle and increase sales with relevant one to one communication.
When implemented correctly marketing automation can accelerate sales.The benefits are numerous and as the technology evolves, the benefits continue to grow. Marketing automation improves your prospects’ journeys to becoming happy, loyal customers. It enables personalised communications that are relevant and timely, creating a memorable customer experience.
Using marketing automation to give your prospects what they want, when they want it, will provide you with a long-lasting stream of organic lead generation without having to rely on purchased data lists and bulk ‘spammy’ email broadcasts. Target your data effectively and reap the rewards. We can help you do all of this.
WAIT! START WRITING BEFORE YOU COMMIT TO A PLATFORM
There’s nothing worse than the sinking feeling, seeing monthly payments go to a platform that you are not utilising. But you know you need it so you keep paying. We can help you avoid this. We can help you plan first and generate your content, ready for implementation.
Possibly the most important and also most overlooked aspect of marketing automation projects is content planning and development. Without great content, how do you draw prospects in and keep them interested along the way to becoming a customer? You don’t. We can help you. We start developing content straight after a strategy is developed and long before you pay your first monthly fee for your automation service. This way, your platform isn’t costing you before it’s implemented.
THREE STEPS FOR SUCCESSFUL MARKETING AUTOMATION
Getting started with a marketing automation solution can be daunting. Deciding on the right automation platform for your target audience is the first step. Then you’ll need to decide what to automate. This is where strategy is critical. Automation requires workflows for effective lead management. We can help you map out a strategy and a project-managed plan of action.
Effective implementation of a marketing automation system should only take place with a detailed plan. Implications stretch beyond the automation platform itself. Workflows, landing pages on your website, content and engagement from your sales team are all key to successful implementation.
Knowing how to build a campaign in the system is one thing. Knowing what campaigns to build is another. Draw on our experience to build sales funnels and campaigns that deliver results. From lead capture to lead nurturing, and from customer onboarding to building advocates, we will manage any email broadcast to promote a new product or service or deliver information to your prospects.