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ACCOUNTABILITY

Monitor and measure for results

MARKETING CONTROLS FOR ACCOUNTABILITY

You can’t improve what you can’t see. Effective monitoring with various marketing controls will help you to see how your marketing is performing against your growth objectives and key performance indicators.

With marketing controls in place, you’ll be able to gain a better picture of your cost per lead and cost per sale. Then you can adjust your marketing efforts accordingly to ensure that every £ of marketing budget spent is on activity that will deliver the best marketing results and return on investment.

Using the right marketing metrics, you’ll be able to analyse performance and make better marketing decisions. Most importantly, marketing controls will help to ensure that your marketing activity is helping you to achieve your business objectives.

Get in touch and we can help you determine what marketing control systems you can easily put in place to gain visibility of the metrics you need to measure performance. We’ll help you get systems in place.

  • Business owners who rate analytics as important to their success 86%
  • % who found using marketing analytics increased revenue 65%
  • Companies using analytics to gain better visibility of sales funnel 73%

GOOGLE ANALYTICS

We’ll make sure that you are using Google analytics to its fullest extent, with goals and tracking implemented on your website in order to gain valuable performance data.

MARKETING DASHBOARD

We can set up a marketing dashboard to give you full visibility of your marketing KPIs to ensure you are always focused on improving results.

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PROJECT MANAGEMENT

Execute more marketing in less time – successfully. We can help you implement simple marketing project plans to help manage resources, pulling a team together to work towards clear deadlines.

BUDGETING

Keep control of marketing expenditure and ensure you are spending your budget on the right marketing activities.  We can help you create a marketing budget.

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PUT CONTROLS IN PLACE

Monitor, measure and adjust to improve results. Put controls in place and start using data to influence your marketing decisions.
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