MARKETING PLANNINGFocussed effort for greater ROI
STRATEGIC MARKETING PLANNING
Any day that begins with priorities and objectives is more productive than a day that is reactive.
Yet many organisations still operate without clear marketing planning. Our plans don’t just get read once, they continue to evolve and drive business growth. And, they prepare organisations for change.
Change happens. It is unavoidable. Customer needs change and competitors develop new products and technologies. But along with change comes strategic windows which present new opportunities. Be prepared for change with strategic marketing planning.
Today’s buyers behave differently than they did just a few years ago. They are empowered more than ever, with easy access to information influencing their choices. This requires marketers to plan their marketing across the buyer’s journey more effectively than ever before.
- Percentage businesses with plans and happy with growth rate 77%
- Businesses with a plan for growth 40%
- Greater growth rates for businesses with marketing plans 42%
Before I met Kim, my planning and my marketing was basically just trying to think of what to do next. By talking to Kim we were able to see over the horizon and start mile-stoning our way to events to make sure we were ready to go in advance of things happening.Dave Kitt