START WITH STRATEGYDefining competitive advantage
The road to successful marketing begins with strategy. Once in place, a marketing strategy can define your core competencies and become the basis for creating sustainable competitive advantage.
Yet, taking a step back from the busy day-to-day demands of business in order to get a marketing strategy in place is a challenge. It requires following a process, managing conflicting interests, difficult decision making and, most of all, it takes time.
Take the best step towards success. Get in touch to find out how we can support you in developing a marketing strategy.
- Market share held by companies with strategic marketing 75%
- Lack of vision preventing business growth 53%
- Businesses who have sought strategic advice in last 2 years 32%
MARKETING STRATEGY DEVELOPMENT
It’s essential to follow a systematic approach when creating a marketing strategy. Research is always the first step. And this can be completed in a number of ways to fit any size of budget.
We help companies complete required research, using strategy tools that help step through the process and deliver tangible information that can be acted on. You need to identify customer needs and competitive forces as well as developing an offer that results in your target market choosing your products and services, not those of your competitors.
MARKETING AUDITA fresh perspective can help identify new opportunities through an examination of internal and external factors. It can also help identify how you can get better results from what you are already doing. Leverage our marketing knowledge and experience to spot what you may be missing.
CUSTOMER INSIGHTFar too often, customers are excluded from the decision making process. How often do you consider your customers when making business decisions? We can help you place your customers at the centre of your marketing, improving customer experience to achieve greater growth and profitability.
OPPORTUNITY ANALYSISGain a better view of how the market conditions will impact the launch of your new product or service into your target market. Having a great product or service is not enough to guarantee success. You also need to be aware of the potential risks you face and how you can possibly minimise them.
VALUE PROPOSITION DEVELOPMENT
Your business success is impacted by the quality of your value propositions. We have the knowledge, the skills and the experience to help you develop a value proposition that will turn prospects into customers.