START WITH STRATEGYDefining competitive advantage
The road to successful marketing begins with strategy. Once in place, a marketing strategy can define your core competencies and become the basis for creating sustainable competitive advantage.
Yet, taking a step back from the busy day-to-day demands of business in order to get a marketing strategy in place is a challenge. It requires following a process, managing conflicting interests, difficult decision making and, most of all, it takes time.
Take the best step towards success. Get in touch to find out how we can support you in developing a marketing strategy.
- Market share held by companies with strategic marketing 75%
- Lack of vision preventing business growth 53%
- Businesses who have sought strategic advice in last 2 years 32%
MARKETING STRATEGY DEVELOPMENT
It’s essential to follow a systematic approach when creating a marketing strategy. Research is always the first step. And this can be completed in a number of ways to fit any size of budget.
We help companies complete required research, using strategy tools that help step through the process and deliver tangible information that can be acted on. You need to identify customer needs and competitive forces as well as developing an offer that results in your target market choosing your products and services, not those of your competitors.
VALUE PROPOSITION DEVELOPMENT
Your business success is impacted by the quality of your value propositions. We have the knowledge, the skills and the experience to help you develop a value proposition that will turn prospects into customers.