MARKET OPPORTUNITY ANALYSISInsight into market forces
Market Opportunity Analysis
Gain a good understanding of the forces that can impact your performance. Discover if market conditions support launching your new product or service into your chosen market.
Having a great product or service idea is not enough to guarantee success. You also need to be aware of the potential risks you face and how you can minimise them. You know this. But the challenge is finding the time to do the research. Right?
That’s where we can help. These are some of the factors that we can help you look at by undertaking marketing research and market opportunity analysis:
- First, defining the problem that your product or service solves
- Conducting research with your target audience to validate the problem
- Positioning of your brand in relation to competitors in the new market by conducting a competitive analysis
- Perceptual mapping to ascertain how you need to reposition your brand to generate more business
- Managing competitor advantage and knowing which product or service attributes to capitalise on
- Determining the most effective marketing channels through which to communicate your message to your target audience