WHAT IS A CONTENT PRODUCTION PLANNING WORKSHOP?
If you’re planning a new website or content marketing project, a content production planning workshop will be the best half-day you’ll spend this year.
The biggest bottleneck in most website development projects is the content. Content takes time, and the time required is rarely estimated properly.
With a clear content production process, you’ll be able to map out how much time is needed, who’s responsible for what and set clear deadlines that you can meet. A clear content production plan will ensure that all key stakeholders are involved and have the opportunity to be consulted, reducing unnecessary pressures caused by any project with big content needs.
Even if you’re outsourcing copywriting, your copywriters will still require input from subject matter experts. It’s difficult to juggle contributions to content development with the demands of existing responsibilities. Planning minimises these difficulties.
- Identification of pain points and bottlenecks
- Identification of content requirements
- Confirmation of project timescales
- The content production process
- Stakeholder responsibilities and roles
A structured and rigid workflow will enable everyone involved to see upfront what is expected from them, helping to aid the successful delivery of your content projects on time and on budget.
After the Content Production Planning workshop, you’ll be ready to begin work confirming the content required and your website information architecture. Kim can help with this too. Then you’ll start writing your copy. If you need help with all of your copy or just some of it, we can help. Take a closer look at the KG Moore copywriting services.