Hostcomm had selected WDL to design a new website. The primary objective of the new website was to increase sales of solutions to large corporates. With this goal in mind, WDL recommended that KG Moore get involved, knowing that a new design was not enough to achieve the objective.
Initially, KG Moore worked with Hostcomm to help develop a new site map which would help to clearly communicate the products and service that Hostcomm offered to both businesses and corporates. Keyword research was also undertaken as well as competitor research. The information gathered was used to provide guidance on new content that was needed for the site.
KG Moore’s involvement grew as we were asked to develop the design brief for WDL for the development of a refreshed brand for Hostcomm. In addition, KG Moore provided guidance on work required to develop a key value proposition.
EFFECTIVE PROPOSITION DEVELOPMENT
We researched each competitor, highlighting what services they provided.
We surveyed the market, finding our their challenges and needs.
The value proposition ensures that all the content conveys the right messages to appeal to our audience.
Kim’s marketing knowledge has been invaluable. We can see through our web analytics that all of the suggestions she made have had a positive impact. We have confidence in the marketing leadership and direction that she provides and that is why we continue to use her services.Chris Key
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