KitCrew

Brand Strategy

The Challenge

KitCrew Camps offering great week long camp experiences for children. Dave Kitt came to KG Moore looking for marketing help in order to develop a clear marketing strategy. At the time, development was already underway on a new website.

The Solution

Very quickly, research was completed and a number of strategic models were used which led to the development of a new brand – KitCrew Camps. 

 Web developers and designers were briefed on the new brand and the new strategy.  And soon something special began to develop.

The new KitCrew Camps brand provides Dave with the platform to grow his camps – beyond the boundaries of the IP postcode, created by the old camp name, IP5 alive.

KitCrew Camps shouts out excitement and fun and it completely differentiates the camp in a competitive market. With a with a clear marketing plan in place, Dave can focus his efforts on all of the right activities to grow his business.

INCREASED BOOKINGS

Customer Insight

Allowed KG Moore to develop a proposition based on customer’s real needs.

f

Strategic Thinking

Marketing strategy enabled KitCamps to grow outside the IP area and ensured that all marketing activity was in-line with the strategic objectives.

h

Project Management

Overseeing the whole marketing process ensured that all the marketing was executed as planned and left Dave Kitt free to concentrate on what he does best – running great summer camps.

I don’t listen to what anyone else tries to tell me about my business, except for Kim. I really value what she has to say. I enjoy the “cerebral” time I spend with her. This year’s bookings are outperforming last year. That says it all.

Dave Kitt

Owner, KitCrew Camps

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