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Loop Voice & Data

Brand Development

 

The Challenge

Colchester based telecommunications service provider Loop Voice & Data helps businesses to identify the best telephony solutions. From phone systems, hosted VoIP services , mobile service and broadband connectivity, Loop Voice and data works hard to ensure solutions suit their budget and meet their communications requirements. Loop Voice & Data takes pride in its highly competitive tariffs and excellent customer support. And, as a mobile virtual network operator (MVNO)they operate their own mobile network and have their own branded SIM, just like Virgin Mobile.

When Loop Voice and Data contacted us to help support the development of their new website, we quickly realised that they needed more than just content. They needed a clear brand identity to support the value propositions communicate how they help businesses with their telecomms requirements.

The Solution

Our consultation process helped Loop Voice & Data to develop its brand – both the visual brand identity as well as their tone of voice. It was important to communicate the relief that Loop Voice and Data could provide, simplifying telecommunications.  Telecoms has changed dramatically over the years with VoIP services changing the way telecomms services can be delivered.

Telecoms doesn’t need to be complicated. We needed to develop a visual identity that would help to convey this – that’s where the stickmen came in.  In addition to the branding portrayed on the website, we created print advertising, email signatures and the SIM card design.

Value Proposition Development

KG Moore used their knowledge of the telecommunications industry to develop effective messaging across the whole site.

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Content Planning

Content plan produced updated content that appealed to the audience. Case studies were used to communicate the benefits of their service.

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Effective Project Management

Excellent project management skills, with one point of contact, ensured that everyone was well briefed, deadlines were met and pressure on the client was limited.

We were very confident with the way Kim approached the project and were grateful for her telecoms industry knowledge and understanding of marketing and brand identity. We even received great feedback from our biggest mobile network partner. They commended us on our SIM card design

Shahram Bagherzadeh

Director, Loop Voice and Data

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