Loop Voice and Data

Content Production Planning and Management

The Challenge

Loop Voice & Data wanted to update its website to better reflect the value and strength of its solutions and to drive more traffic to the site. After working with WDL , a local Colchester based website design agency, Shahram realised the progress was hindered by a lack of content and available resource to manage the project. The company approached KG Moore following a recommendation by a colleague.

The Solution

We were contracted to project manage the content production for the website.  Based on our recommendations, we were also able to help to company develop their value propositions and their brand. Our knowledge of the telecommunications industry and VoIP was a huge asset for the development of all messaging on the site.

We introduced a plan for the website information architecture, how it was organised with the use of value propositions, as well as keywords that Loop Voice & Data needed to use in order to capture the local business they wanted to target in the Colchester area and wider Essex and Suffolk.  A content production plan was crated to ensure all required content was carefully planned and copy writers well briefed. More case studies helped to highlight the great service they offered locally. All of this work has made a significant impact on the site.

COMPELLING CONTENT

Value Proposition

KG Moore used their knowledge of the telecommunications industry to develop effective messaging across the whole site.

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Content Planning

Content plan produced updated content that appealed to the audience. Case studies were used to communicate the benefits of their service.

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Effective Project Management

Excellent project management skills, with one point of contact, ensured that everyone was well briefed, deadlines were met and pressure on the client was limited.

We were very comfortable with the way Kim approached the project and were grateful for her knowledge and understanding of the different processes involved in site development. We also like the way she offered a single point of contact for everything. Today, our website performs up to 60% better than before and we attribute that improvement entirely to the work KG Moore has done for us.

Shahram Bagherzadeh

Managing Director, Loop Voice & Data

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