ACtronics is a leading European remanufacturer of automotive electronic components. With its HQ in the Netherlands, the company started trading in the UK market in early 2010.
After a year of trading, KG Moore was contracted to conduct some market research. One project led to another project, assisting them with growing brand awareness and their market share in the UK – a market very different to the European market.
Initial research was conducted to determine the perception of remanufacturing in the UK market. A clear marketing plan was developed, with online marketing tactics playing an important role. A content plan was established with thought leadership playing an important part, educating the UK market about the benefits of remanufacturing, reshaping perceptions, building confidence with the ultimate objective of driving revenue.
We also supported ACtronics with developing a social media strategy which was implemented by a new internal resource. We supported the new resource by providing consultancy on how to strengthen activity and oversee the results, using data to improve engagement. After a period of a few months, the in-house resource was able to run with the activity independently – also winning social media awards. Success!!