Case Study

How Belhus Properties developed a new brand identity to increase awareness and generate sales

We positioned the Belhus brand as the agency to connect with for people waiting to make a lifestyle choice.  This included people wanting to buy property for their investment portfolios as well a busy professionals, making the process simpler and hassle-free for their busy lifestyles.

Belhus Properties

The Challenge

Katy Adams contacted KG Moore for marketing support in early April, a few short weeks before exiting her franchise agreement with a well known Lettings Agency  brand.  It was an exciting and busy time for Katy as time was short to create a new brand identity.

The Solution

Once the name was finalised, KG Moore recommended Frontmedia to develop the new brand identity.  While this was underway, work began on the positioning of the new brand, developing copy and messaging that would differentiate Belhus properties in a very competitive market.

“A lifestyle choice” was created and the new positioning statement for the new property agency, one that takes a refreshing new approach to sales and lettings.  Work continues to launch the new brand, create awareness, build a client base and generate sales.


Having seen the results of Kim’s work at Access Accounting I knew that one day when the opportunity arose I would call on her expertise, the day has come and I feel honoured to have such a competent and dynamic Marketing Strategist working alongside me.

Katy Adams

Project Details

Client: Belhus Properties

Belhus Logo



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