Case Study

How KitCrew Camps stood out in a competitive market and increased camp bookings

We created a marketing strategy, new brand identity, propositions and a marketing plan that enabled the camp to focus on the right marketing for growth.

KitCrew Camps

The Challenge

KitCrew Camps offering great week long camp experiences for children. Dave Kitt came to KG Moore looking for marketing help in order to develop a clear marketing strategy. At the time, development was already underway on a new website.

The Solution

Very quickly, research was completed and a number of strategic models were used which led to the development of a new brand – KitCrew Camps. 

 Web developers and designers were briefed on the new brand and the new strategy.  And soon something special began to develop.

The new KitCrew Camps brand provides Dave with the platform to grow his camps – beyond the boundaries of the IP postcode, created by the old camp name, IP5 alive.

KitCrew Camps shouts out excitement and fun and it completely differentiates the camp in a competitive market. With a with a clear marketing plan in place, Dave can focus his efforts on all of the right activities to grow his business.


I don’t listen to what anyone else tries to tell me about my business, except for Kim. I really value what she has to say. I enjoy the “cerebral” time I spend with her. This year’s bookings are outperforming last year. That says it all.

Dave Kitt

Project Details

Client: KitCrew Camps

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