Case Study

How Loop developed their brand voice and identity to support their value propositions

We developed a clear brand identity,value propositions and introduced a content procustion plan to support website development.

Loop Voice & Data

The Challenge

Colchester based telecommunications service provider Loop Voice & Data helps businesses to identify the best telephony solutions. From phone systems, hosted VoIP services , mobile service and broadband connectivity, Loop Voice and data works hard to ensure solutions suit their budget and meet their communications requirements. Loop Voice & Data takes pride in its highly competitive tariffs and excellent customer support. And, as a mobile virtual network operator (MVNO) they operate their own mobile network and have their own branded SIM, just like Virgin Mobile.

When Loop Voice and Data contacted us to help support the development of their new website, we quickly realised that they needed more than just content. They needed a clear brand identity to support the value propositions communicate how they help businesses with their telecomms requirements.

The Solution

Our consultation process helped Loop Voice & Data to develop its brand – both the visual brand identity as well as their tone of voice. It was important to communicate the relief that Loop Voice and Data could provide, simplifying telecommunications.  Telecoms has changed dramatically over the years with VoIP services changing the way telecomms services can be delivered.

Telecoms doesn’t need to be complicated. We needed to develop a visual identity that would help to convey this – that’s where the stickmen came in.  In addition to the branding portrayed on the website, we created print advertising, email signatures and the SIM card design.


We were very comfortable with the way Kim approached the project and were grateful for her knowledge and understanding of the different processes involved in site development. We also like the way she offered a single point of contact for everything. Today, our website performs up to 60% better than before and we attribute that improvement entirely to the work KG Moore has done for us.

Shahram Bagherzadeh
Managing Director

Project Details

Client: Loop Voice & Data

Loop Voice & Data Logo



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