Marketing Strategy

Ready for the Google mobile-friendly update?

Next week on 21st April will see the release of the Google mobile-friendly update. As always, no one knows exactly what impact this algorithm update will have, but one thing is certain, mobile-friendly cannot be ignored.

The Google mobile-friendly search algorithm expands the use of “mobile-friendliness” as a ranking signal. Google is simply making it easier for people searching on their mobile devices to find what they are looking for.

So why is this important?

As mobile search continues to grow, so will the importance of mobile friendliness. You need to make sure that your website is mobile friendly if you want to remain in search results. It’s simply common sense. If someone is using a mobile while browsing your website, make sure their experience is a good one. Any customer centric business will know this. You don’t really need Google to tell you this, yet, it’s these Google updates that get everyone taking action.

Views from the SEO Experts

To help you come to grips with the subject, we’ve compiled a list of what we think are the best blog posts, from SEO experts, about the Google mobile- friendly update. So if you’d like to improve your knowledge of the subject so you can make more informed decisions about what to do, these are 4 great articles to read:

1. Google Webmaster Central Blog – Finding more mobile-friendly search results.

2. The SEM Post  Google’s Mobile Friendly Algo Will Only Affect the “Ten Blue Links” & Not In the News, In-Depth Etc.

3. MOZ  9 things you need to know about Google’s mobile friendly update.

4. Search Engine Land  Take these 3 actions to ready for Google’s mobile search update.

There’s a lot of information to digest. Guidance on action to take is endless and has been a big topic since the update was announced on the 26th February. Here’s a good summary of what you need to know, which has been provided by Whitespark, an SEO agency in Canada.

  1. Local Pack Results Will Not be Impacted. As of now, Local Pack Listings will not be impacted by the update. If your Google My Business listing is showing up in pack results and you’re site isn’t mobile friendly,  your current rankings should not be impacted (but who is to say this won’t change in the future).
  2. Organic Rankings will be impacted. If your site isn’t mobile-friendly and you currently rank in mobile-organic results (generally up to 10 results/page), you may not rank as well after the update. This update is intended to provide a better mobile experience for searches and give them what they want. Ultimately results that provide a positive user-experience that is mobile-friendly will receive rankings.
  3. Desktop rankings are not impacted. Don’t worry about your desktop rankings. This new update is specifically directed to mobile search results, not desktop.

If you’ve not taken action, what do you need to do?

If you are unsure of how your site will be impacted by the update, use the Google Mobile Friendly Test.

You can also simply pick up your mobile and do a search for your company. If the search returns a “mobile-friendly message” you are already providing a positive experience for visitors.

Have a look in Google analytics to get a better view of how many visitors view your site form a mobile. This statistic will give you a clue as to how much your traffic from mobile users may be impacted.

If your site is not mobile friendly, now is the time to invest in a responsive website. If you are not familiar with the term, a responsive website is one that has been designed to provide a great viewing experience on a range of devices, including desktop, tablet and mobile. A great viewing experience is means that the website is not only easy to read, but you can also navigate with a minimum of resizing, panning, and scrolling.

Mobile is growing, and so must your mobile marketing, beginning with having a mobile friendly website. If you need any help or guidance, please do get in touch. We are happy to help.

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