Marketing Strategy

Rebranding to Drive Business Forward

Rebranding and repositioning the services you offer can have a positive impact on your business, giving you the edge you need to expand your market. We’ve rebranded and repositioned our services. Why? Because we don’t want to stand still.

There comes a time when every business re-evaluates its brand. Our time was this year. When I started KG Moore in 2010, I worked as a freelancer for a couple of clients. At the time, I helped them with any marketing they needed. But a lot has changed since then and the KG Moore brand needs to accurately reflect the services we offer today. We practise what we preach and take our marketing seriously. Here are the two big reasons why we rebranded:

To reflect how we have evolved and grown

KG Moore is no longer just me. Since my days as a freelancer, we’ve expanded our capabilities. Today, KG Moore is a marketing agency in Colchester, offering an entire team of skilled marketing professionals with experience across a wide number of disciplines. We employ copywriters for great content creation, a performance analyst and a marketing researcher with the skills for spotting opportunities and threats. We also work with a number of collaborative partners with specialist skills including SEO, search engine marketing, social media and web development.

Now the next reason we rebranded.

To differentiate what we offer – strategic marketing management

Anyone looking for a marketing agency in Colchester or the wider Essex/ Suffolk region has many options to choose from. We’ve repositioned our services to focus on what we do best – strategic marketing management. We can help with managing your marketing or with making decisions about the best marketing to undertake. We’ve created four specific service offerings that we can provide independently or combined for the best results.

  • Marketing strategy – we can help you define a marketing strategy that aims to create a sustainable competitive advantage.
  • Marketing planning – we can help you plan your marketing activity and budget.
  • Marketing tactics – we can help you implement your marketing, ensuring operations, sales and billing are all playing their part.
  • Marketing evaluation and controls – we can help you implement KPIs and systems to measure, monitor and improve your results, getting the most from your marketing spend.

If you’re looking for a marketing agency in Colchester, there are many great ones to choose from. We collaborate with agencies to ensure their brief enables them to do what they do best. In Colchester and throughout Essex, we collaborate with with:

  • A website design agency
  • A creative design agency
  • A social media agency

Our rebrand helps to convey how our company has evolved over the past three years. It also helps to clearly communicate the services we offer. If you’d like to discuss our rebrand, the thought processes behind our decisions or project management of the rebrand, or you need advice for your own rebranding requirements, please get in touch. We’re happy to share our experience.

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