Marketing Planning

Smart Marketing and the importance of a “Stop Doing” List

The “stop doing” list is a smart marketing tactic. It provides a way to effectively allocate the most precious of all resources: time. It’s possibly more beneficial than the to-do list.

It’s May. We are already into month 5. How are things progressing against your marketing strategy for the year? Hopefully you are on track headed in the right direction, achieving what you want to achieve, and moving forward with the new projects you want to get involved in.

Those who are are probably amongst the smart marketing leaders have also come to realise that while it is important to focus on the things that need doing, it’s equally important to stop focusing on the things that add little or no value but have just, well, always been done.

If you were able to stop doing those little-value marketing tasks, think what else you could do with those resources – what other more meaningful marketing projects could you utilise for a bigger bottom line?


Ask each team member to come up with his or her own “stop doing” list, along with the reasons why the activity should be stopped.

When you have everybody’s list, discuss with your management team which areas you will “stop doing” in the future, and where you will use those freed-up resources.  Soon, you’ll have more time to get back on track, and time to implement measures to keep on track.

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