The #cuppakindness movement started as a request for help. As we entered another national lockdown, we decided to turn that simple request into something that could benefit all of Colchester.
Don’t have time to plan ahead? Make time.
We could do with more time, and when you seemingly waste time to plan ahead you might just end up saving yourself time for more important things.
Push On with Joe Glover founder of The Marketing Meetup
How to Push On, with the positively lovely Joe Glover If you imagine three buckets, you’ve got the bucket, which you can, control. You’ve…
10 things to remember to get marketing done
I had an AHA! moment today. I failed to complete all of my priorities last week. So I took some time to reflect and…
3 reasons to take corporate social action
As the COVID-19 outbreak unfolds across the world, stories of overwhelming support and innovation continue to be found in our own local communities. Groups…
Have a plan with 3 Marketing Priorities
It’s hard to have a marketing plan and be productive when you don’t know what tomorrow will look like. Everything around us is uncertain.…
MARKETING COMMUNICATIONS DURING THE COVID-19 CRISIS – The Do’s and the Dont’s
Word choice has always been important. Marketing communications during the COVID-19 crisis is critical. Don’t go completely quiet. Communicate with empathy, paint a picture…
Be Like Greta
I had someone reach out to me yesterday. She was frustrated wanting to create visibility for a message that just wasn’t being seen anymore.…
B2B Chatbots: How To Create Engaging B2B Customer Experiences Through Chat
Customer experience matters in the B2C industry, but not in the same way that it matters for B2B businesses. When you’re selling to myriad…
Overcoming Egos- Five Things Which Could Be blocking revenue generation
When sales and marketing alignment is the approach adopted by a business fewer leads go cold, leads take less time to convert and revenue…
Top 10 social change movements
From #Thisgirlcan to Greta Thunberg’s school strike, one of humanity’s most admirable qualities is the ability to drive social change. Equality, mental and physical…
How Marketing Reports Improve Marketing Performance
Delivery. The best marketing idea will fail if delivery fails. Yet, a crucial step which is often missed when implementing a marketing strategy or…
Practical or futuristic? How Marketers are using AI for business growth
AI for marketing is a big topic at the moment. But what does it all mean? We’ve outlined some of the ways AI is…
7 Tips to Help you Hit Your Marketing Goals for 2019
When it comes to hitting your marketing goals, planning and focus is everything. With a few months left before the end of 2019, the…
Use Smart Marketing To Get More Customers
Growing a business is not easy and the pressure to make every pound of marketing spend deliver is enormous. There are plenty of marketing…
20 Questions Every Marketer Should Be Prepared to Answer During a Marketing Budget Review
Budgeting can be tedious for some. There’s always something that distracts me from the marketing budget review process. Words, pictures, coffee… but anyone who…
What One Industry Does Better Than Anyone Else (And Why You Should Do It Too)
I was researching my planned blog post about the best B2B product launches of 2018 when I came across something extremely interesting: When you…
10 Tips For Writing An Effective Case Study
Case studies are an effective part of a company’s marketing portfolio. They showcase your company’s ability to solve problems, deliver your product or service…
How To Turn Customer Insight Into Growth
Knowing who buys your product, the demographic they fit in and their purchasing habits is important but, vitally important is knowing why they buy…
How to Improve Marketing Performance in 2019
Another year is nearly over, and with December just around the corner it’s a good time to consider what your marketing did and didn’t…
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