10 Tips For Writing An Effective Case Study
Case studies are an effective part of a company’s marketing portfolio. They showcase your company’s ability to solve problems, deliver your product or service and build relationships with customers - conveying all the important messages that define a happy customer...
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How To Turn Customer Insight Into Growth
Knowing who buys your product, the demographic they fit in and their purchasing habits is important but, vitally important is knowing why they buy your product. This is because, after all, the product is tailored to fit the needs of the customer, rather than...
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How to Improve Marketing Performance in 2019
Another year is nearly over, and with December just around the corner it’s a good time to consider what your marketing did and didn’t accomplish over the year. Common wisdom tells us that achieving your strategic marketing goals requires an actionable plan that...
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Why Buyer Personas are important
Every marketer has heard of the concept of buyer personas. The challenge tends not to be understanding what they are, but why buyer personas are important, how to use them and whether or not they actually work. Are they worth the time and investment? The answer -...
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4 Reasons to Review your Marketing Segmentation
Marketing Segmentation has changed. What used to be a simple task of filtering your database by a standard set of criteria has evolved. Smart marketers now use technology coupled with data to target their audience. Why? To target based on needs, behaviour and...
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How any business can get started with video marketing in 5 easy steps
Video is a media format that is growing in importance, adopted by business as a regular communication channel. In the social media age, a wide angle shot or timelapse can be as important as the written word. This means that video marketing is now just as, if not more,...
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6 Lawful bases for processing data under GDPR
One of the things I’ve noticed recently as the conversations around GDPR heighten is that many people are not clear that there are 6 lawful bases for processing data under GDPR. Perhaps this confusion is caused by the ICO. They did not clearly outline the 6 bases in...
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10 Steps for GDPR Compliance for Marketing
Everything begins with a plan and GDPR Compliance is no exception. GDPR represents a wonderful opportunity to engage with your contacts. Leverage this. Do the right thing, be transparent and look to gain trust. The task seems daunting to many. Use our Smart...
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How to determine a marketing budget
One of the first questions that I’m always asking new clients is “Do you have a marketing budget? They usually just smile or go quiet. It’s a tough question to ask early in a relationship, but it must be asked. It’s my job to earn trust quickly, so clients...
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Four Opt in types for email marketing lists
Understanding opt in types for email has never been more important. As we spend time helping clients prepare for GDPR, we’ve noticed that there are some areas of information that require clarification. Understanding opt in types is at the top of the list. With GDPR...
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Hi. I am Kim Moore, Marketing Strategist. I am here to help you take a more strategic approach to your marketing. This blog is all about getting more results from your marketing.
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