When was the last time you sat with a customer and discussed their needs and goals, gaining customer insight? I don’t mean just conducting research and surveys. While surveys are good, that is only a start. I mean sitting in the car with a sales representative,... read more
What do marketers do at all day at work? If there is one thing about life as a marketer, it is certainly never boring. And with the pace of change in marketing, we are always on our toes. Changing technology and Google make sure of that. Marketing today is incredibly... read more
Smart marketers learn from failures and dig deeper to build on mistakes. Very few marketing campaigns achieve desired success rates when they are first released. Approximately 3 out of 10 campaigns will succeed. It’s the marketers who learn from failure and learn... read more
As marketers, it’s easy to feel overwhelmed and unknowingly compromise marketing success. Our to-do list gets longer, our inbox gets filled with an abundance of email marketing. We can’t help ourselves – we like to see tactics used by our fellow marketers.... read more
How your customers move through your sales pipeline is out of your control. But don’t assume you can’t shape and guide that customer journey. You can and you should. Your sales and marketing teams can work together to shape the customer journey. They can move a... read more
The job of a marketing project manager is to make sure everything and everyone is on track, so your marketing projects get delivered successfully – on time and on budget. But managing multiple projects can be highly stressful – particularly if you don’t have a... read more
We are pleased and excited to announce that KG Moore has been shortlisted as a finalist in the category Marketing/PR Agency of the year for this year’s Comms Dealer awards. The shortlist was announced on the 12th April 2016. The winners will be announced today... read more
Most of us have seen sentences like this, “We need to drive sales of customer solutions through an integrated, personalised approach to strategic management policies,” and had no idea what they mean. Unfortunately, that’s also how our audiences feel when we... read more
More organisations are benefiting from data-driven decision making. Companies of all sizes are investing in a better understanding of their customers and their competitors, and using that intelligence to make informed strategy decisions – in order to win. While... read more
It is no doubt that SME’s may find it challenging to drive lead generation and attract new customers. Powerful marketing requires making a personal connection and understanding buyer needs and issues. Decision makers expect highly informative content and information,... read more
Hi. I am Kim Moore, Marketing Strategist. I am here to help you take a more strategic approach to your marketing. This blog is all about getting more results from your marketing.
About KG Moore
We are a Strategic Marketing Management Agency. We can help define your competitive advantage, get your marketing organised, prioritised, and keep it focussed. Start with strategy and a plan, then implement tactics and monitor performance. Get in touch and talk to us about how this will improve your marketing results.