20 Questions Every Marketer Should Be Prepared to Answer During a Marketing Budget Review
Budgeting can be tedious for some. There’s always something that distracts me from the marketing budget review process. Words, pictures, coffee… but anyone who knows me well, knows two things about me and my budgets. It takes me a while to sit down and focus on my own...
read more
What One Industry Does Better Than Anyone Else (And Why You Should Do It Too)
I was researching my planned blog post about the best B2B product launches of 2018 when I came across something extremely interesting: When you google “best product launches of 2018”, your search results are almost exclusively beauty products. In fact, 6 of the top 7...
read more
10 Tips For Writing An Effective Case Study
Case studies are an effective part of a company’s marketing portfolio. They showcase your company’s ability to solve problems, deliver your product or service and build relationships with customers - conveying all the important messages that define a happy customer...
read more
How To Turn Customer Insight Into Growth
Knowing who buys your product, the demographic they fit in and their purchasing habits is important but, vitally important is knowing why they buy your product. This is because, after all, the product is tailored to fit the needs of the customer, rather than...
read more
How to Improve Marketing Performance in 2019
Another year is nearly over, and with December just around the corner it’s a good time to consider what your marketing did and didn’t accomplish over the year. Common wisdom tells us that achieving your strategic marketing goals requires an actionable plan that...
read more
Why Buyer Personas are important
Every marketer has heard of the concept of buyer personas. The challenge tends not to be understanding what they are, but why buyer personas are important, how to use them and whether or not they actually work. Are they worth the time and investment? The answer -...
read more
4 Reasons to Review your Marketing Segmentation
Marketing Segmentation has changed. What used to be a simple task of filtering your database by a standard set of criteria has evolved. Smart marketers now use technology coupled with data to target their audience. Why? To target based on needs, behaviour and...
read more
How any business can get started with video marketing in 5 easy steps
Video is a media format that is growing in importance, adopted by business as a regular communication channel. In the social media age, a wide angle shot or timelapse can be as important as the written word. This means that video marketing is now just as, if not more,...
read more
6 Lawful bases for processing data under GDPR
One of the things I’ve noticed recently as the conversations around GDPR heighten is that many people are not clear that there are 6 lawful bases for processing data under GDPR. Perhaps this confusion is caused by the ICO. They did not clearly outline the 6 bases in...
read more
10 Steps for GDPR Compliance for Marketing
Everything begins with a plan and GDPR Compliance is no exception. GDPR represents a wonderful opportunity to engage with your contacts. Leverage this. Do the right thing, be transparent and look to gain trust. The task seems daunting to many. Use our Smart...
read moreWELCOME TO OUR BLOG
Hi. I am Kim Moore, Marketing Strategist. I am here to help you take a more strategic approach to your marketing. This blog is all about getting more results from your marketing.
Recent Posts
GET STRATEGIC MARKETING TIPS FOR FREE
Subscribe to our Strategic Insights blog to get regular hints and tips that can help you get the best from your marketing efforts.