STRATEGIC INSIGHTS

The KG Moore Marketing blog

4 Reasons to Review your Marketing Segmentation

by Kim Moore | Sep 7, 2018 | Marketing Controls & Evaluation, Marketing Strategy, Marketing Tactics, Marketing Tips

Marketing Segmentation has changed. What used to be a simple task of filtering your database by a standard set of criteria has evolved. Smart marketers now use technology coupled with data to target their audience. Why? To target based on needs, behaviour and...

How any business can get started with video marketing in 5 easy steps

by Hugh Moore | Aug 17, 2018 | Content Marketing, Marketing Planning, Marketing Tips, Video Marketing

Video is a media format that is growing in importance, adopted by business as a regular communication channel. In the social media age, a wide angle shot or timelapse can be as important as the written word. This means that video marketing is now just as, if not more,...

10 Steps for GDPR Compliance for Marketing

by Kim Moore | Mar 19, 2018 | Marketing Strategy, Marketing Tips

Everything begins with a plan and GDPR Compliance is no exception. GDPR represents a wonderful opportunity to engage with your contacts. Leverage this. Do the right thing, be transparent and look to gain trust. The task seems daunting to many. Use our Smart...

How to determine a marketing budget

by Kim Moore | Feb 22, 2018 | Marketing Controls & Evaluation, Marketing Tips

One of the first questions that I’m always asking new clients is “Do you have a marketing budget? They usually just smile or go quiet. It’s a tough question to ask early in a relationship, but it must be asked. It’s my job to earn trust quickly, so clients...

Four Opt in types for email marketing lists

by Kim Moore | Feb 7, 2018 | Marketing Tips

Understanding opt in types for email has never been more important. As we spend time helping clients prepare for GDPR, we’ve noticed that there are some areas of information that require clarification. Understanding opt in types is at the top of the list. With GDPR...

Countdown to GDPR

by Kim Moore | Oct 11, 2017 | Marketing Tips

Whilst the annual festive bombardment has already begun, marketing professionals are facing a different type of countdown. The countdown to new data protection regulations. GDPR. The General Data Protection Regulation (GDPR) will apply in the UK from 25th May 2018....

5 reasons why marketers need to get out from behind their desks

by Kim Moore | Jun 20, 2017 | Marketing Strategy, Marketing Tips

When was the last time you sat with a customer and discussed their needs and goals, gaining customer insight? I don't mean just conducting research and surveys. While surveys are good, that is only a start. I mean sitting in the car with a sales representative,...

What Marketers do all day – the whole truth revealed

by Kim Moore | Apr 19, 2017 | What Marketers do all day

What do marketers do at all day at work? If there is one thing about life as a marketer, it is certainly never boring. And with the pace of change in marketing, we are always on our toes. Changing technology and Google make sure of that. Marketing today is incredibly...

7 ways marketers learn from failures and achieve greater results

by Kim Moore | Mar 16, 2017 | Marketing Tips

Smart marketers learn from failures and dig deeper to build on mistakes. Very few marketing campaigns achieve desired success rates when they are first released. Approximately 3 out of 10 campaigns will succeed. It’s the marketers who learn from failure and learn...

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WELCOME TO OUR BLOG

Kim Moore

Hi. I am Kim Moore, Marketing Strategist. I am here to help you take a more strategic approach to your marketing. This blog is all about getting more results from your marketing.

About KG Moore

We are a Strategic Marketing Management Agency. We can help define your competitive advantage, get your marketing organised, prioritised, and keep it focussed. Start with strategy and a plan, then implement tactics and monitor performance. Get in touch and talk to us about how this will improve your marketing results.