One of the first questions that I’m always asking new clients is “Do you have a marketing budget? They usually just smile or go quiet. It’s a tough question to ask early in a relationship, but it must be asked. It’s my job to earn trust quickly, so clients... read more
Understanding opt in types for email has never been more important. As we spend time helping clients prepare for GDPR, we’ve noticed that there are some areas of information that require clarification. Understanding opt in types is at the top of the list. With GDPR... read more
Whilst the annual festive bombardment has already begun, marketing professionals are facing a different type of countdown. The countdown to new data protection regulations. GDPR. The General Data Protection Regulation (GDPR) will apply in the UK from 25th May 2018.... read more
When was the last time you sat with a customer and discussed their needs and goals, gaining customer insight? I don’t mean just conducting research and surveys. While surveys are good, that is only a start. I mean sitting in the car with a sales representative,... read more
What do marketers do at all day at work? If there is one thing about life as a marketer, it is certainly never boring. And with the pace of change in marketing, we are always on our toes. Changing technology and Google make sure of that. Marketing today is incredibly... read more
Smart marketers learn from failures and dig deeper to build on mistakes. Very few marketing campaigns achieve desired success rates when they are first released. Approximately 3 out of 10 campaigns will succeed. It’s the marketers who learn from failure and learn... read more
As marketers, it’s easy to feel overwhelmed and unknowingly compromise marketing success. Our to-do list gets longer, our inbox gets filled with an abundance of email marketing. We can’t help ourselves – we like to see tactics used by our fellow marketers.... read more
How your customers move through your sales pipeline is out of your control. But don’t assume you can’t shape and guide that customer journey. You can and you should. Your sales and marketing teams can work together to shape the customer journey. They can move a... read more
The job of a marketing project manager is to make sure everything and everyone is on track, so your marketing projects get delivered successfully – on time and on budget. But managing multiple projects can be highly stressful – particularly if you don’t have a... read more
We are pleased and excited to announce that KG Moore has been shortlisted as a finalist in the category Marketing/PR Agency of the year for this year’s Comms Dealer awards. The shortlist was announced on the 12th April 2016. The winners will be announced today... read more
Hi. I am Kim Moore, Marketing Strategist. I am here to help you take a more strategic approach to your marketing. This blog is all about getting more results from your marketing.
About KG Moore
We are a Strategic Marketing Management Agency. We can help define your competitive advantage, get your marketing organised, prioritised, and keep it focussed. Start with strategy and a plan, then implement tactics and monitor performance. Get in touch and talk to us about how this will improve your marketing results.