Why Buyer Personas are important

Every marketer has heard of the concept of buyer personas. The challenge tends not to be understanding what they are, but why buyer personas…
A wall of Polaroid pictures of head shots

Countdown to GDPR

Whilst the annual festive bombardment has already begun, marketing professionals are facing a different type of countdown. The countdown to new data protection regulations.  GDPR.…
GDPR impact on marketing

Are you giving your competitors an edge?

More organisations are benefiting from data-driven decision making. Companies of all sizes are investing in a better understanding of their customers and their competitors,…
Eight people sitting around a table planning and brainstorming

KG Moore

We are a Strategic Marketing Management Agency. We can help define your competitive advantage, get your marketing organised, prioritised, and keep it focussed. Start with strategy and a plan, then implement tactics and monitor performance. Get in touch and talk to us about how this will improve your marketing results.


Subscribe to our Strategic Insights blog to get regular hints and tips that can help you get the best from your marketing efforts.