Why Buyer Personas are important
Every marketer has heard of the concept of buyer personas. The challenge tends not to be understanding what they are, but why buyer personas…
4 Reasons to Review your Marketing Segmentation
Marketing Segmentation has changed. What used to be a simple task of filtering your database by a standard set of criteria has evolved. Smart…
How any business can get started with video marketing in 5 easy steps
Video is a media format that is growing in importance, adopted by business as a regular communication channel. In the social media age, a…
6 Lawful bases for processing data under GDPR
One of the things I’ve noticed recently as the conversations around GDPR heighten is that many people are not clear that there are 6…
10 Steps for GDPR Compliance for Marketing
Everything begins with a plan and GDPR Compliance is no exception. GDPR represents a wonderful opportunity to engage with your contacts. Leverage this. Do…
How to determine a marketing budget
One of the first questions that I’m always asking new clients is “Do you have a marketing budget? They usually just smile or go…
Four Opt in types for email marketing lists
Understanding opt in types for email has never been more important. As we spend time helping clients prepare for GDPR, we’ve noticed that there…
Countdown to GDPR
Whilst the annual festive bombardment has already begun, marketing professionals are facing a different type of countdown. The countdown to new data protection regulations. GDPR.…
5 reasons why marketers need to get out from behind their desks
When was the last time you sat with a customer and discussed their needs and goals, gaining customer insight? I don’t mean just conducting research…
What Marketers do all day – the whole truth revealed
What do marketers do at all day at work? If there is one thing about life as a marketer, it is certainly never boring.…
7 ways marketers learn from failures and achieve greater results
Smart marketers learn from failures and dig deeper to build on mistakes. Very few marketing campaigns achieve desired success rates when they are first…
7 tips to stay focussed on marketing success
As marketers, it’s easy to feel overwhelmed and unknowingly compromise marketing success. Our to-do list gets longer, our inbox gets filled with an abundance…
Infographic: 3 ways to move a customer through your sales pipeline
How your customers move through your sales pipeline is out of your control. But don’t assume you can’t shape and guide that customer journey.…
Five Simple Marketing Project Management Tips
The job of a marketing project manager is to make sure everything and everyone is on track, so your marketing projects get delivered successfully…
Comms Dealer Awards Finalist
We are pleased and excited to announce that KG Moore has been shortlisted as a finalist in the category Marketing/PR Agency of the year…
Jargon terms and why they’re bad for business
Most of us have seen sentences like this, “We need to drive sales of customer solutions through an integrated, personalised approach to strategic management…
Are you giving your competitors an edge?
More organisations are benefiting from data-driven decision making. Companies of all sizes are investing in a better understanding of their customers and their competitors,…
Four marketing tips to help SMEs grow in 2016
It is no doubt that SME’s may find it challenging to drive lead generation and attract new customers. Powerful marketing requires making a personal…
The Importance of good data management in your CRM system
Data management in CRM systems is playing an increasingly significant role within marketing and communications as marketing automation becomes increasingly prevalent. By having a…
Is marketing an investment or irritable cost?
With a few of the prospective clients I’ve met in the past couple of weeks, it’s been easy to tell who views marketing as…
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