How to be prepared for social moaners
Have you ever posted a complaint on a company’s Facebook page or perhaps on Twitter? One out of every four of you reading this…
Does Content Marketing work?
Content marketing is building with speed. More and more sources of content are popping up, being sold at low cost, in a rush to…
Why marketers need workflow and marketing automation
Workflow is central to marketing automation, one of the most powerful tools that today’s modern marketers can leverage. That’s because it’s workflow that enables effective one to one, personalised communications.
Ready for the Google mobile-friendly update?
Next week on 21st April will see the release of the Google mobile-friendly update. As always, no one knows exactly what impact this algorithm update will have, but one thing is certain, mobile-friendly can not be ignored.
A blogger’s guide to the top bloggers’ blogging tips
There are many tricks that can transform a piece of writing into a blog-worthy article, but they’re not always obvious.
So, I wanted to seek and share blogging advice from the best bloggers in the business and put some of their ideas into practice. What better way to start than by writing a blog based on their top tips. I’ve written this post to highlight some of the best advice, from some of the best bloggers.
Does grammar matter?
Attention content marketers. Think you’re good at grammar? Read on to spot the 7 common grammar, punctuation or spelling mistakes in this article. If you think grammar in marketing is not important, then here’s why you’re wrong.
4 Tips for planning content for your blog editorial calendar
Without a plan, your blog editorial calendar will lack entries. Your content will lack likes and shares. And your content marketing will fail.
Strategic Insights 2015 Reader Survey
I want to make sure that our blog, Strategic Insights, provides you with the support and direction you need to become a smarter marketer.
4 tips for your Customer Retention Strategy
Ask any marketer what percentage of their marketing budget is for loyalty marketing – and the answer may surprise you.
Marketing Technology Landscape January 2015
How does the changing marketing technology landscape make you feel? There’s a lot of marketing technology out there. Does it send your head spinning, scare…
The ultimate way to create valuable content
Content generation might seem pretty straightforward. Give a copywriter a quick brief and ask them to write an article. Alternatively, you could choose from…
B2B marketing challenges for 2015
Now’s the time to think about the improvements we can make this year to gain greater results from our marketing in 2015. The lessons…
Hello December
Did you wake up this morning with a burst of energy, welcoming in another new month, knowing the guy in the red suit is expected…
6 Reasons Why Your Business Needs a Fresh Pair of Eyes
Recall your school days. Why after countless checking of your essays, do many still opt to get someone else to proof read their work…
10 basic mistakes I made using social media
The purpose of being on social media is to be social. Right? You would assume this was the case but remarkably many companies are…
Are assumptions impacting your business performance
When in strategic planning mode, decisions are made, sometimes too quickly for the sake of keeping momentum up. Assumptions impact decisions and they introduce risk.…
Warning: Expect higher click-through rates after reading this article
Everyone knows that headlines are important so why is so little time spent formulating a headline that will entice your audience? You cannot deny…
3 obvious reasons why small businesses fail
We’ve all heard the old adage ‘fail to plan, plan to fail’ so why is it that small business owners continue to ignore such…
The Year is Half Over
It’s the middle of the year. Have you hit half of your marketing goals…. or are you off course with an even longer list…
Entering the real world
Oliver Hearsum joined the KG Moore team this week. A recent university graduate, he’s keen to buckle down, work hard and learn as much…
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