Executing Marketing Strategy by Default
If you’ve not taken the time to map out a marketing strategy, what you may not realise is that you’ve developed a strategy by…
The importance of being customer centric
The great thing about customer service is it’s something that everyone can relate to. We’re all customers in dozens of different forms each day…
Choose your words wisely for content marketing with impact
Nicely said. Once you experience that feeling, you’ll truly understand how careful word choice can be the difference between a piece of content that…
How to make your marketing plan succeed
We sometimes look for the magic dust, the one thing that will make our marketing plan succeed. But we know there is no magic…
How to make your customer survey more effective
Quite often I see companies create and push out customer surveys, clearly with the best intentions. But had they taken more time to consider…
Five Reasons Why You Need a Business Blog
Blogging has become part of online marketing for almost every successful business. Given time and consistent effort, it will produce results. Whether you are…
Smart Marketing and the importance of a “Stop Doing” List
The “stop doing” list is a smart marketing tactic. It provides a way to effectively allocate the most precious of all resources: time. It’s…
Seven Strategies Guaranteed to Energise Inbound Marketing
Inbound marketing can be your most effective lead generation strategy, if you understand how to follow the rules. Content-driven marketing attracts new business by…
4 Areas to review to keep customers happy
It takes less effort to keep old customers happy than to get a new customer interested. This is something you’ve heard before. Now’s the…
The value of knowing your market size
Market size is a key component of strategic marketing planning. Knowledge of the size of your target market allows you to fully assess opportunities…
Be aware of your competitive environment using Google Alerts
Strategic marketing requires an understanding of what your competitors are doing and the nature of your competitive environment. Without this knowledge, you can’t possibly…
Use the GE-McKinsey Matrix to determine investment priorities
It’s time to determine where to put your cash. But how do you know which products to further develop, which market segments to focus…
Tips for writing successful adwords ad text
What does it take to make your adwords ad text stand out and get people to click on yours instead of someone else’s? Grab their…
How to develop your Strategic Thinking
When faced with a choice – to deal with what is in front of you, or to take time to determine your strategic direction…
How to write an effective call to action for email campaigns
The call to action (CTA) is one of the most pivotal elements of your email marketing campaign. This article showcases 9 valuable tips for…
STOP! Don’t roll out those tactics yet. Start with strategy.
Many discussions about marketing tend to focus on specifics like email marketing, search engine marketing, SEO, social media. The tactics. The important thing to…
When feeling unwell, do you ignore it, self-diagnose or consult an expert?
There are three types of people in life. The ‘nothing’s wrong, everything’s fine despite this terrible pain in my side’, type. The ‘it’s probably…
Marketing skills: Do you know your weaknesses?
Today’s marketers are under more scrutiny then ever before and marketing skills are being challenged. A month into the new year is a great place…
Use the SWOT Analysis tool to assess your business and improve performance
The SWOT Analysis tool is a great place to start when defining your marketing strategy for 2014. It offers a simple, practical, logical approach to taking…
4 Key considerations for your marketing reporting
Without a marketing reporting system in place, marketers have little way of knowing which marketing activity is generating the greatest returns from their marketing…
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