4 areas of potential risk for your new business opportunity
A new business opportunity can open up greater revenue streams for your business. But even the best, most innovative products or services risk failure…
10 Great Marketing Resolutions for 2014
New year’s day brings with it excitement and anticipation of everything that will happen as the next 364 days of marketing activity unfold. Every…
Everyone eats turkey at Christmas… Don’t they?
It’s your turn to host lunch this year – an opportunity to show off your culinary skills and cook an unforgettable, indulgent feast. It’s…
How to create great content: Invest time, effort and hard work.
The growth of content marketing has placed a huge spotlight on the need for generating great content. There’s always been fierce competition for the…
How to write a marketing plan for 2014
As we descend into frantic preparations for Christmas, it hits home that 2014 is fast approaching – and so are our marketing planning deadlines.…
How to set your marketing budget for 2014
With the holiday season is just a few short weeks away, the new year is just around the corner. If you haven’t started to…
You’re doing great, but are your competitors doing better?
You’ve won some new contracts, hit your monthly sales targets and your business is running smoothly. But how do you know what your prospects…
Use Porter’s Five Forces to widen your view on competitive forces
It’s all too easy for businesses to focus heavily on their direct competitors when devising a marketing strategy. Yes, competitor rivalry has a significant…
Inbound marketing attracts customers with respect and great timing
I’m a typical consumer. I’m rarely interested in flyers that come through the door or telesales calls. Most of what I watch on TV…
Use the PEST Analysis tool to identify and manage external influences
Business success will always be influenced by external factors – issues that relate to the environment in which companies operate. While it’s often impossible…
Using the BCG Matrix to plan your product investments
The BCG Matrix is a strategy tool that can help your business make the right investment decisions when planning your product portfolio strategies for…
A simple explanation of how Google Hummingbird works
If you haven’t heard anything about Google Hummingbird, then you need to start tuning into the conversation. There is a great deal of talk…
Four steps for improved marketing; a giant leap for your business
We know that a systematic approach to any task will help you reach your goal smoothly. That’s why we advocate 4-steps for improved marketing.…
Use the Ansoff matrix for evaluating growth opportunities
There comes a time for every business when you need to evaluate growth opportunities – entering new markets or launching new products. This will…
Avoid embarrassing blunders and stress with a little bit of marketing planning
The basics of marketing planning is similar to any type of planning activity. And the effects of not having a well thought out plan…
Making the most of an extra hour
What did you do with your extra hour yesterday morning? I made pancakes for my kids. This is quite routine most weekends, however this…
Using social media to increase website traffic
If you are struggling to attract visitors to your website, using social media could be part of the answer. Getting your website to work…
Colchester based MyRuby selects KG Moore for strategic marketing management
We are really pleased to announce that MyRuby – a Colchester based company that offers outsourced, live answering and telephone receptionist services to businesses…
An example of smart marketing
Last night, I experienced some smart marketing. I sat in on a history, science and dance lesson. Not for the reasons you might think,…
Rebranding to Drive Business Forward
Rebranding and repositioning the services you offer can have a positive impact on your business, giving you the edge you need to expand your…
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