How any business can get started with video marketing in 5 easy steps
Video is a media format that is growing in importance, adopted by business as a regular communication channel. In the…
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7 ways marketers learn from failures and achieve greater results
Smart marketers learn from failures and dig deeper to build on mistakes. Very few marketing campaigns achieve desired success rates…
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Hello December
Did you wake up this morning with a burst of energy, welcoming in another new month, knowing the guy in…
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How to make your marketing plan succeed
We sometimes look for the magic dust, the one thing that will make our marketing plan succeed. But we know…
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How to write a marketing plan for 2014
As we descend into frantic preparations for Christmas, it hits home that 2014 is fast approaching – and so are…
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Inbound marketing attracts customers with respect and great timing
I’m a typical consumer. I’m rarely interested in flyers that come through the door or telesales calls. Most of what…
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Use the PEST Analysis tool to identify and manage external influences
Business success will always be influenced by external factors – issues that relate to the environment in which companies operate.…
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Making the most of an extra hour
What did you do with your extra hour yesterday morning? I made pancakes for my kids. This is quite routine…
Read MoreLocal Colchester marketing budgets made to work smarter in tough economic climate
The response of local Colchester firms to current trading conditions has been to maximise, not cut, their marketing spend. Maintaining…
Read MoreAwareness is not the endgame
No matter what you’re communicating, you’re probably measuring awareness as one part of your strategy. But awareness shouldn’t be the ultimate goal.
Use Video on your Website
Videos can be interesting. And visitors to your website are more likely to stay longer and return if there is…
Read MoreAdding YouTube videos to a WordPress Website
There are many reasons why adding video to a website is a good thing to do. Every marketing plan should…
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