Use the SWOT Analysis tool to assess your business and improve performance
The SWOT Analysis tool is a great place to start when defining your marketing strategy for 2014. It offers a simple, practical,…
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How to create great content: Invest time, effort and hard work.
The growth of content marketing has placed a huge spotlight on the need for generating great content. There’s always been…
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How to write a marketing plan for 2014
As we descend into frantic preparations for Christmas, it hits home that 2014 is fast approaching – and so are…
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Use Porter’s Five Forces to widen your view on competitive forces
It’s all too easy for businesses to focus heavily on their direct competitors when devising a marketing strategy. Yes, competitor…
Read MoreInbound marketing attracts customers with respect and great timing
I’m a typical consumer. I’m rarely interested in flyers that come through the door or telesales calls. Most of what…
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Use the PEST Analysis tool to identify and manage external influences
Business success will always be influenced by external factors – issues that relate to the environment in which companies operate.…
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Using the BCG Matrix to plan your product investments
The BCG Matrix is a strategy tool that can help your business make the right investment decisions when planning your…
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Use the Ansoff matrix for evaluating growth opportunities
There comes a time for every business when you need to evaluate growth opportunities – entering new markets or launching…
Read MoreLocal Colchester marketing budgets made to work smarter in tough economic climate
The response of local Colchester firms to current trading conditions has been to maximise, not cut, their marketing spend. Maintaining…
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