Be Like Greta
I had someone reach out to me yesterday. She was frustrated wanting to create visibility for a message that just…
Read MoreMarketing Strategy
Are you giving your competitors an edge?
More organisations are benefiting from data-driven decision making. Companies of all sizes are investing in a better understanding of their…
Read MoreExecuting Marketing Strategy by Default
If you’ve not taken the time to map out a marketing strategy, what you may not realise is that you’ve…
Read MoreThe value of knowing your market size
Market size is a key component of strategic marketing planning. Knowledge of the size of your target market allows you…
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Be aware of your competitive environment using Google Alerts
Strategic marketing requires an understanding of what your competitors are doing and the nature of your competitive environment. Without this…
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How to develop your Strategic Thinking
When faced with a choice – to deal with what is in front of you, or to take time to…
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Use the SWOT Analysis tool to assess your business and improve performance
The SWOT Analysis tool is a great place to start when defining your marketing strategy for 2014. It offers a simple, practical,…
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How to create great content: Invest time, effort and hard work.
The growth of content marketing has placed a huge spotlight on the need for generating great content. There’s always been…
Read MoreHow to set your marketing budget for 2014
With the holiday season is just a few short weeks away, the new year is just around the corner. If…
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Use Porter’s Five Forces to widen your view on competitive forces
It’s all too easy for businesses to focus heavily on their direct competitors when devising a marketing strategy. Yes, competitor…
Read MoreInbound marketing attracts customers with respect and great timing
I’m a typical consumer. I’m rarely interested in flyers that come through the door or telesales calls. Most of what…
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Use the PEST Analysis tool to identify and manage external influences
Business success will always be influenced by external factors – issues that relate to the environment in which companies operate.…
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