Use the SWOT Analysis tool to assess your business and improve performance
The SWOT Analysis tool is a great place to start when defining your marketing strategy for 2014. It offers a simple, practical,…
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How to write a marketing plan for 2014
As we descend into frantic preparations for Christmas, it hits home that 2014 is fast approaching – and so are…
Read MoreHow to set your marketing budget for 2014
With the holiday season is just a few short weeks away, the new year is just around the corner. If…
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Use Porter’s Five Forces to widen your view on competitive forces
It’s all too easy for businesses to focus heavily on their direct competitors when devising a marketing strategy. Yes, competitor…
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Use the PEST Analysis tool to identify and manage external influences
Business success will always be influenced by external factors – issues that relate to the environment in which companies operate.…
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Using the BCG Matrix to plan your product investments
The BCG Matrix is a strategy tool that can help your business make the right investment decisions when planning your…
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Use the Ansoff matrix for evaluating growth opportunities
There comes a time for every business when you need to evaluate growth opportunities – entering new markets or launching…
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Make strategic marketing decisions now for a successful 2014
Now, more than ever, organisations have to invest wisely in strategic marketing that hits targets head on. For a successful…
Read MoreTraits of an Effective leader
We can all think of some amazing great leaders. But can we agree on some common traits that make someone…
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