Use the SWOT Analysis tool to assess your business and improve performance
The SWOT Analysis tool is a great place to start when defining your marketing strategy for 2014. It offers a simple, practical,…
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Use Porter’s Five Forces to widen your view on competitive forces
It’s all too easy for businesses to focus heavily on their direct competitors when devising a marketing strategy. Yes, competitor…
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Use the PEST Analysis tool to identify and manage external influences
Business success will always be influenced by external factors – issues that relate to the environment in which companies operate.…
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Using the BCG Matrix to plan your product investments
The BCG Matrix is a strategy tool that can help your business make the right investment decisions when planning your…
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Use the Ansoff matrix for evaluating growth opportunities
There comes a time for every business when you need to evaluate growth opportunities – entering new markets or launching…
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